About Lloyd Loom Ltd

Following a stay at Marshall Lloyd’s Menominee factory in the USA, William Lusty obtained the rights to produce “Lloydloom furniture” in the UK in 1922. Though Lloydloom furniture had other manufacturers, between them Marshal Lloyd in the USA and William Lusty in the UK were responsible for producing the vast majority of Lloydloom items up to 1940. This era is now regarded as vintage Lloydloom.

William Lusty and Sons factory complex was a large site of over 17 acres at Bromley-by-Bow in the East End of London adjacent to the docklands. The range of designs rose to over 400 by 1933. The use of good advertising had not been lost on William Lusty.

The use of streamline designs along with the want for a ”new start” in home design led to the use of the furniture by various Hotel and railway companies. Placing the furniture in settings which reflected its versatility of indoor and outdoor locations gained more and more adverts in “Ideal home” magazines.


During the War

In 1940 the factory location proved to be catastrophic. On 7 September 1940 the factory was struck by fire bombs and complete destroyed along with over 20,000 pieces of furniture.

Production was started again post war, but on a much reduced range of furniture. It must be acknowledged that producing any furniture post war was hard, but the retail cost of the furniture was its savour.

After the War

Production moved to Marley in Worcestershire in the 1950’s and continued until 1968. In contrast in America, the Menominee factory turned to war effort production producing public and school furniture until it too closed in 1982. This may have been the end of Lloyd Loom in the USA but a new company took up the baton “Lloyd/Flanders” who remain as the only large scale manufacturer in the USA.

In the UK, Geoffrey Lusty, a son of William Lusty took up the baton, moving production to Indonesia. Utilising the designs made famous by his father. This where our story begins, handing over the baton to ourselves, having no family members wishing to carry on the business. Our current designs are direct descendants of the 1930’s or later additions to the range.

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